The growing dominance of Google and Facebook in the digital advertising industry has all but confirmed the realisation that centralised marketing is dead.
The ability to buy media and target your marketing campaigns to a custom audience has created a massive shift in the advertising and marketing landscape. Campaigns targeting a local area based on location, or a niche market will now deliver better campaign results and importantly your business controls 100% of the leads generated.
However, this opportunity is made difficult unless you have the right content strategy to meet your customers needs and a marketing message that leverages the strength of your individual consultants.
Today’s consumers want to buy from travel specialists who provide knowledge and add value to their travel experience, so your marketing messages must tell this story. Your story.
Contact us today on (03) 9034 9006 to find out more about how Agency Cloud will be an invaluable tool to help you meet your marketing goals, create more customer conversations and ultimately deliver ongoing revenue growth for your agency.